Posts Tagged “MendeDesign”

(Re)Brand USA: Karen Fiss

11.19.2012  |  By
Filed under: Projects/Series

To wrap up the “(Re)Brand USA” series, a meditation on nation-branding by guest contributor Karen Fiss. (All previous entries can be found here.)

Though thankful to be writing in the wake of an Obama victory, I’m going to take as a departure point for my reflections on the practice of nation-branding Jeremy Mende’s imagined outcome of a Republican triumph. Envisioning the need for a “sweeping public relations campaign” in 2014 after an ensuing foreign policy quagmire, Mende’s project depicts the official installation of a ... More

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(Re)Brand USA: Nostalgia

10.19.2012  |  By
Filed under: Projects/Series

In July of 1976, I was fresh off my Kindergarten graduation from Hadley Elementary, eager to join the older kids who went to school for a whole day. No more of this going home at noon nonsense. In order to enjoy this privilege, though, one last obligation loomed: Marching in the Bicentennial parade. In Revolutionary War-era garb.

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(Re)Brand USA: Project 1 / Jeremy Mende

10.10.2012  |  By
Filed under: Projects/Series

Over the next month leading up to the presidential election, four separate designers/design firms will tackle the not-so-small problem of rebranding the United States. A more detailed post on this project series can be read here. First up: MendeDesign from San Francisco.

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(Re)Brand USA

10.03.2012  |  By
Filed under: Projects/Series

The 21st century has greatly expanded what used to be just a cruel way to identify one’s cattle or an extremely questionable fraternity hazing ritual into the lingua franca of the communication design business. Fortune 500 companies, sports teams, charity foundations, Kim Kardashian, your mom. They’re all brands now. One smart phone cou... More

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