besides making a stink, if SF wants to be beyond bucolic, i mean provincal it would need a printed publication and an art fair seems to not hurt. but let’s start with a less conservative fair. a non profit fair!
a preformance art heavy fair! a social practice fair? but i do love an object.

In re:
QIII-4: Will this have a meaningful impact on the lives of participating artists?
and
QIV-1: Is there a social payoff for participant-artists?

Optimistically, high-selling individual artists in Shadowshop might enjoy a few more hours to make art, or perhaps even connect with new collectors of their primary-practice works. For the bulk, I imagine, Shadowshop is another temporal platform like Curiosity Shoppe or Park Life, gallery-shop hybrids specializing in local artist wares, with three primary differences: (1) autonomy & return: deciding what you want to contribute and getting 100% of the proceeds in return, (2) the much larger institutional audience, and (3) the validation and/or social capital conferred upon being associated with Stephanie, and with SFMOMA.

I am all for artists developing alternative models. Inspired by Martin Creed’s website, I added a shop section to my website a few years ago. It frees me from relying on the alternative art spaces I work with to make catalogs available to the public. But it is by no means a steady income stream. Nor is Shadowshop. But with its added-value layer — an inspirational/participatory retail environment, and mass audience — I’ve sold many more multiples with Shadowshop than with my small parcel of Internet real estate. Participating is not a distraction, in my experience. It simply does one thing that I wanted to do, much better.